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Best SEO Practices to Grab More Traffic from Your YouTube Videos
11 April 2019

SEO is not just meant for ranking content on Google as YouTube is ranked as the 2nd most used search engine on the web after Google. SEO is also used in ranking video content on YouTube. Video marketing is now an essential part of Digital Marketing as people get attracted towards video and thus helps marketers to promote their products and services easily. It is assumed that by 2020, online videos will make up more than 80% of all consumer internet traffic.

Many features are taken into consideration to upgrade the rank of YouTube videos like fresh content, watch time and most importantly the SEO factors. 


Let’s discuss how SEO factors are beneficial for grabbing traffic from your YouTube Videos.


Find out keywords for video

Without keywords SEO is incomplete. So, you must perform deep research on keywords that are in search for the topic on which you are making the video. You can use Google Keyword Planner for selecting valid keywords with monthly searches. Usually, YouTube keywords start from ‘How to’.


SEO Optimized Title & Description

YouTube title and description should also be written in the same way we write for blogs and articles. The main keyword must be used at least once in the title and you can use main keywords with some long tail keywords in the description of the video.


Use Tagging Feature

Tagging is also one of the important features in SEO (Search Engine Optimization). Tagging also helps you add remaining keywords that you did not include in the Title and Description. You can use LSI (Latent Semantic Indexing) keywords as tags.


Call to action for Like, Comment, Subscribe & Share

How do you decide if your YouTube channel/ Video is getting fame or not? Obviously by considering the views, likes, comments and subscriptions. The videos that are popular are ranked at the top position in YouTube search. So, you must add a nice and motivating call-to-action asking them to like, comment and subscribe.


Closed Captions are Useful

YouTube videos support a ‘Closed Caption’ feature. Using this option is also a good SEO hack because closed captions are crawlable by search engines. Crawling simply means tracking by search engines and is responsible for indexing your page or video.


Keyword in Filename

After finally editing your video, you must give it a name. Make sure you name your video file with a related keyword. It will make the search engine know what is in your video. With the help of keyword in the file name search engines will be able to index your video easily.


Links to Channel and Videos

Giving links to your YouTube channel or other YouTube videos is a wise trick to get noticed as an authority. Adding links is also counted as positive SEO to grow your channel.


Share Socially

Your subscriber list will boost only if your content gets more visibility. To achieve this, you need to share your YouTube videos as much as you can on different platforms.

For sharing, Facebook is the most proficient platform. It can drive huge traffic in a short span of time. You need to share the videos with interesting and engaging content. You can then proceed with sharing on Quora, Instagram, LinkedIn, and Twitter.


The SEO strategies will be effective only if you have a good quality content that is useful for the audience in some manner. Focus on a target audience and plan your videos according to them.


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July 17, 2018
05:45 PM
July 17, 2018
05:45 PM